U.S. HISPANIC Versión en español
Joaquín Duro of Telemundo: “We Are Preparing For A Major Multiplatform And Multi-Content Coverage Of The 2026 World Cup”
27 de junio de 2025
Joaquín Duro, Executive VP of Sports at Telemundo
Telemundo is preparing for a major multiplatform and multi-content coverage of the 2026 World Cup with a greater focus on the fan experience.
“This is because it’s more than just a sporting event that may last an hour or two—it’s an event that involves entertainment, music, food, and culture. What we want to do is connect with the audience through that multi-content strategy, and not just tell the stories that happen on the field or the storylines that come out of the matches, which are numerous: the players, the teams, where they play, what happens, who they are, who advances, who doesn’t. But our approach at Telemundo is to integrate all of our production—our news talent, our Noticias Telemundo production, our entertainment production—and assign each their specialty and expertise to cover all aspects of an event like the World Cup,” explained Joaquín Duro, Executive VP of Sports at Telemundo.
TECHNOLOGY
He shared that all of Telemundo Deportes is moving toward sustainable production, where practically all studios will be virtual, and there will be extensive use of artificial intelligence, both in front of and behind the cameras.
It will also feature augmented reality, and Telemundo Center will serve as the base, producing more than ten hours of original content, including extensions of television programming as well as original content.
“We are using all the technology available at Telemundo Center, which is extremely advanced—also from NBC Sports and Peacock. We have overlays that provide real-time stats, and as we continue launching new things, we’ll be sharing them,” he noted.
Coverage will begin six months earlier with the draw in December, and the plan is also to implement, together with FIFA, red carpets at several stadiums for celebrities to attend, along with extensive coverage on social media, where Telemundo is a pioneer and leader—not only in the number of followers but also in the activations they carry out.
REACH OF THE HISPANIC MARKET
Regarding the reach of the Hispanic market for advertisers, Duro emphasized that Telemundo reaches nearly 95% of the U.S. Hispanic audience, which has significant purchasing power and over-indexes in digital platform consumption, mobile, connected devices, and entertainment.
“Our job is to keep showing advertisers the data while also continuing to create content—not just in sports, but through entertainment, reality shows, authentic content that reflects our culture, which is consumed daily. And then, for the brands, to be able to tell their story or message and what they want to communicate, with a team within Telemundo and our sales team. We are very flexible and creative, and we aim to deliver that message organically and almost hand-in-hand with production. In the end, this allows them to tell their message and for us to carry out our production in a way that feels very, very organic,” he explained.
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