U.S. HISPANIC
LaLiga enters the FAST world thanks to The Channel Store
Maribel Ramos-Weiner| 30 de agosto de 2023
Screenshot LaLiga+
LALIGA+, the new free sports channel of LaLiga, began to broadcast on the best Spanish FAST platforms through The Channel Store. It focuses on bringing closer to the Spanish market multiple sports competitions.
It includes broadcasts and international content such as the Copa Libertadores; the CONCACAF Gold Cup; and the AFC Champions League, the Asian Champions League. Important national tournaments such as the Brazilian Brasileirao, the Peruvian League 1, the Austrian Bundesliga, and the Taça, the Portuguese Cup, will be available.
LALIGA+ also includes disciplines such as the ASOBAL league, the top handball competition in Spain; the LEB Oro league, with the best of Spanish basketball; beach and track volleyball competitions such as the European Volleyball Championship or the Volleyball Champions League; the Sail GP championship, the most extreme category of sailing sport; or the Spanish Petanque Championship that brings together the best players in the country.
The Channel Store in collaboration with LaLiga, is responsible for the distribution and monetization of LALIGA+ on the major FAST channel platforms in Spain: Tivify, Samsung TV Plus, LG Channels, and Xiaomi, among others.
This joint venture between LaLiga and The Channel Store marks the beginning of a long-term collaboration that will include new channels and innovation projects in distribution and monetization formats.
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