Lara Krumholz of Dailymotion Advertising: “We’re Doubling Down on Latam and Leading the Way Toward AI-Driven Campaign Optimization and Audience Planning”

Lara Krumholz, Senior Vice President for Latin America at Dailymotion Advertising, at the Cannes Lions International Festival of Creativity, shared insights into Dailymotion’s differentiated value proposition and its ambitious expansion strategy in the region, with a particular focus on Mexico. Krumholz highlighted how Artificial Intelligence (AI) is at the core of their innovation, transforming how agencies and advertisers connect with audiences.

Krumholz explained that Dailymotion’s strength lies in its comprehensive ecosystem, which spans the well-known Dailymotion.com platform and its mobile & CTV app, Dailymotion Pro (player technology for publishers and retailers), Dailymotion Advertising (its arm for agencies and advertisers), and the recent acquisition of Mojo, an AI-powered social video editing application. “All of this is part of a complete, interconnected ecosystem. The most important thing is how we
collect and activate exclusive data,” Krumholz stated. “We have access to a wealth of first- and zero-party data, both from registered users, audience studies and from the player embedded on our partners’ sites. We use this information to help advertisers and agencies predict audiences and convert consumers into measurable and activable media audiences. Our goal is to position Dailymotion not just as a publisher or inventory provider, but as a strategic partner with a complete interconnected ecosystem.”

AI at the Service of Brands

According to Krumholz, Dailymotion Advertising is increasingly focused on pushing the boundaries of how AI can serve the advertising ecosystem. “We believe the future lies beyond vanity metrics like clicks or completion
rates,” she said. “It’s about helping brands move into a new era of 1-to-1 advertising, where they become ‘promptable’- able to interact with their audiences in real time and with relevance.”

Through partnerships like Neurons, which uses eye-tracking to map attention hotspots in creatives, Dailymotion Advertising is already bringing more intelligence to how campaigns are designed and optimized. “Our goal
is to be an always-on business partner, not just a media provider. We want to support advertisers in making better creative and media decisions—faster and with more accuracy—based on data and real audience behavior,” Krumholz emphasized.

Strategic Market

Mexico is positioned as one of Dailymotion’s two key markets in the region, alongside Brazil. “We started with Brazil, but this year the big focus is Mexico,” Krumholz confirmed. The company is expanding its local team, finalizing agreements with key agencies, and increasing its participation in events to boost brand awareness.

Krumholz highlighted the unique characteristics of the Mexican market: “Mexico has its own distinct features: a high share of programmatic, a different business culture, and a high openness to innovation.” Additionally, Dailymotion observes significant growth in CTV (Connected TV). “Until recently, it was more conversation than action, but now we want to offer qualitative video solutions that go beyond traditional inventory and allow us to understand how the audience behaves on CTV versus mobile or online,” Krumholz concluded, underscoring the agility and curiosity of the Mexican market, which makes it an ideal testing ground for Dailymotion’s innovation.