U.S. HISPANIC
LERMA/ Signals Major Data Investment, Hires WPP “Data Duo” Josh Archer and Jason Jeong to Bolster “Two-for-One” Offering
30 de septiembre de 2025
LERMA/, the independent, cross-cultural creative agency behind award-winning campaigns for The Home Depot, The Salvation Army, and He Gets Us, announced the hires of two top data leaders: Josh Archer as Senior Vice-President (SVP) of Data and Jason Jeong as Executive Director, Data Solutions.
Archer and Jeong, often referred to as one of the industry’s only “data dynamic duos,” have established a long-time partnership that mirrors the classic copywriter/art director model, but adapted for the next generation of marketing.
This significant investment is the latest step LERMA/ is taking to position itself as the ultimate “two-for-one” agency: delivering the ability to attract diverse growth audiences while simultaneously deepening legacy customer loyalty, and doing so with holding company-level data, consulting, and analytics expertise within an agile, independent structure.
The duo joins LERMA/ from WPP, bringing a proven track record of building and scaling advanced data and AI platforms for some of the world’s most iconic brands.
Josh Archer joins as SVP of Data, coming from WPP’s VML, where he served as Vice President, Head of Analytics. During his tenure, he sold and led global data implementation and strategy for major clients like Coca-Cola and contributed to work recognized at high-profile industry events, including the 2024 Cannes Lions.
Jason Jeong joins as Executive Director, Data Solutions. He brings over 15 years of digital experience, specializing in the full data strategy lifecycle—from web development and tag management to measurement, optimization, and personalization. His expertise lies in bridging the technical and business sides of data to power measurable growth for Fortune 500 brands.
“LERMA/ is a globally recognized creative powerhouse. The approach to treating individuals as humans instead of numbers with cross-cultural marketing aligns perfectly with the data and technology we have developed for real-time personalization,” says Archer
“We’re excited to come in alongside the incredible creative teams at LERMA/ and help them make sure that their work is in front of the right people, at the right time, in the right context,” added Jeong.
At LERMA/, Archer and Jeong will be responsible for embedding advanced analytics, AI, and real-time personalization directly into the agency’s creative offering, ensuring that ideas reach the right audiences with maximum cultural and business impact.
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