U.S. HISPANIC
NBCUniversal: It is groundbreaking that three communications giants unite to be stronger
Maribel Ramos-Weiner| 15 de marzo de 2019
Manuel B Arlyne Hands O Diego Zagal
Televisa Networks, NBCUniversal International Networks, and Globosat officially launched The Power of Three in the headquarters of Telemundo Center. Under this initiative, NBCUniversal Latin America will be the pan-regional advertising sales representative for the portfolio of pay TV and companion digital channels assets of these three media groups that gather 29 signals and eight programming genres with a 96% reach in all homes with pay TV in the region and a 23% audience share.
The portfolio covers 13 channels from Televisa Networks, 11 from Globosat, and 5 NBCU signals, with more than 40 digital channels.
The presentation was led by Arlyne Hands-Obregón, Advertising Sales VP at NBCUniversal Latin America together with Diego Zagal, commercial director of Televisa Networks and Manuel Belmar, COO of Globosat.
The event, that included the participation of Telemundo, Televisa, and Globosat celebrities, was closed by Klaudia Bermúdez-Key, SVP and general manager of NBCUniversal International Networks Latin America, who seized the opportunity to thank the media agencies and attending brands.
“I think that what we are doing is groundbreaking since three communications giants are uniting to be stronger and offer something that has no close competition in the pan-regional market. We are proud to represent the Televisa Networks and Globosat portfolios that come with a huge commitment and great budget load and for this, we have this great pan-regional team in the company,” she said.
Diario de Hoy
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