U.S. HISPANIC
Ogilvy Wins Grand Prize At ANA Multicultural & Inclusive Marketing Excellence Awards For Ikea Campaign
19 de octubre de 2025
Ogilvy has been awarded the Grand Prize (Gold) in the Hispanic category at the prestigious ANA Multicultural & Inclusive Marketing Excellence Awards. The top honor recognizes the agency’s outstanding work on the IKEA campaign, Cómo tú le digas, lo tenemos (“However you call it, we have it”).
The Grand Prize win is a powerful recognition of the campaign’s success in connecting authentically with the U.S. Hispanic audience through deep cultural insight and truly inclusive marketing.
“This award is a testament to our intercultural values and commitment to inclusive marketing. Bravo #TeamOgilvy!” said the agency in Instagram post.
The Cómo tú le digas, lo tenemos campaign effectively addressed the linguistic and cultural diversity within the Hispanic community, recognizing the many variations in Spanish vocabulary used to name common household items. By embracing these differences, the campaign reinforced IKEA’s commitment to welcoming all customers, regardless of their country of origin or dialect.
The ANA Multicultural & Inclusive Marketing Excellence Awards celebrate the year’s best campaigns that successfully target diverse consumer segments and demonstrate a commitment to advancing multicultural marketing.
