U.S. HISPANIC
Over 4 million viewers watched Telemundo’s Aurora during premiere week
Maribel Ramos-Weiner| 9 de noviembre de 2010
Telemundo announced its NTI results for the premiere week of Aurora, the network’s newest original primetime novela. According to Nielsen Media Research, Aurora averaged nearly 1.5 million total viewers (Persons 2+) nightly (1,446,000) and 836,000 viewers among Adults 18-49, ranking the premiere week as the 4th highest rated in Telemundo’s history of NTI measurement.Cumulatively, the novela has been seen by a total of 4.4 million total viewers (Persons 2+) and 2.5 million Adults 18-49 during its 4-day telecasts. Aurora is currently pacing ahead of Telemundo’s recent highly successful novelas: Sin senos, El clon and Dónde está Elisa.Throughout its first week, Aurora averaged above the October 2010 8pm novela rating time period, with increases of +37% among Adults 18-49 (836,000 vs. 610,000), +36% among Women 18-49 (541,000 vs. 398,000), +36% among Adults 18-34 (502,000 vs. 368,000), and +25% among total viewers (Persons 2+) (1,446,000 vs. 1,159,000). In contrast, Univisión’s premiere week of Eva Luna in October 2010, fell below in all key demographics, including -30% among Adults 18-49 .During its first five days, Aurora’s Adult 18-49 share of Spanish was 27%, a +59% increase above October 2010.
