U.S. HISPANIC
Pablo Mendoza of Soi TV: Wed like to build a network that interacts with the people and the brands
23 de febrero de 2012
Pablo Mendoza, B2C Chief Marketing Officer, Soi TV
In an interview with PRODU, Pablo Mendoza, B2B Chief Marketing Officer of Soi TV spoke about the commercial aspect of the new network. We have an innovative concept in terms of the commercial side we want to do branded entertainment. Wed like to build on all levels a network that speaks to the people and the advertising industry, and that brands know the peoples opinion on their product and how theyre using it Mendoza commented. Mendoza indicated that the company doesnt only want to create a channel on TV, but also an interactive system of opinion. We want for the first time Hispanic social TV, but on the other hand wed like to be the first network Hispanic that combines TV and Internet.
