U.S. HISPANIC
Pilar Garibotto from Telemundo: Producing Al Rojo Vivo is a challenge every day to drive my team towards innovation and creativity
Maribel Ramos-Weiner| 29 de septiembre de 2015
After the change in schedule, the Telemundo program Al Rojo Vivo grew in audience. Pilar Garibotto, its executive producer, told PRODU that when changing, almost a year ago, from 5pm to 4pm and by having a solid team, they managed to achieve positive results. “The network’s strategy, led by its president Luis Silberwasser and backed by Luis Carlos Vélez, was very well thought over and the results have been incredible, stated Garibotto, after mentioning they had reached their best second season in history with an average 458 thousand Adults aged 18-49, 1.11 million TV viewers. We have beat the competition more than once in weekly average in this schedule.Garibotto has a vast experience of over 25 years in the industry, during which she has been a reporter, news anchor, and producer in Los Angeles. She has won three Emmys, several Micrófonos de Oro and also an Edward Murrow for Overall Excellence. She is represented by Uno Productions. “Al Rojo Vivo is a unique program. I have been the executive producer for three years and it is a challenge every day to drive my team towards innovation and creativity”. As for social media, it is the networks second program with the most followers on Facebook and Twitter. In Facebook, in May, we had 3,768,000 followers and in August we reached 4,215,000. In Twitter, in May, we had 676,000 followers and in August we reached 711,000, she said.
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