U.S. HISPANIC
Premiere of Mi Marido Tiene Más Familia reaches 3.5 million Total Viewers 2+ on Univision
Maribel Ramos-Weiner| 13 de septiembre de 2018
Mi Marido Tiene Mas Familia
Univision’s popular family dramedy, Mi Marido Tiene Más Familia, continues to grow its audience, with 3.5 million Total Viewers 2+ tuning in to all or part of Tuesday night’s one-hour season two premiere.
The strong viewership positioned Univision as the No. 1 Spanish-language network in the 8 p.m. ET hour, out-delivering Telemundo’sExatlónby double-digits among Total Viewers 2+ (+41% advantage), Adults 18-49 (+33% advantage) and Adults 18-34 (+43% advantage).
For the entire night, Univision finished as the No. 1 Spanish-language network and No. 3 network overall among Adults 18-49 and 18-34, with special live coverage of the U.S. vs. Mexico men’s soccer match following the Mi Marido Tiene Más Familiaseason two premiere. Univision out-performed Telemundo by double-digits Tuesday night in all key demos, finishing the night as the No. 1 Spanish-language network among Total Viewers 2+ (+42% advantage), Adults 18-49 (+40% advantage) and Adults 18-34 (+53% advantage).
“Our research shows that our audience demands more family-friendly content that is fresh, relevant and modern, and we are excited and encouraged by the performance of our newest premiere. Working closely with our partners at Televisa, we remain committed to telling stories that engage the modern Latino family in the U.S. with surprises, laughs and heartfelt moments,” said Jessica Rodriguez, CMO of Univision Communications Inc. (UCI) and president and COO of UCI Networks.
Featuring Daniel Arenas and Zuria Vega, the season two premiere of Mi Marido Tiene Más Familia also averaged 1.9 million Total Viewers 2+, 793,000 Adults 18-49 and 335,000 Adults 18-34.
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