U.S. HISPANIC
PrismaIQ Revolutionizes Multicultural Marketing with AI-Driven Platform, Bridging Cultural Gaps with Unprecedented Precision
11 de abril de 2025
Michelle Savoy
Under the leadership of seasoned revenue strategist Michelle Savoy, PrismaIQ is setting a new standard in multicultural marketing, leveraging cutting-edge AI to deliver unparalleled insights and campaign effectiveness. With deep expertise in platform growth and multicultural audience engagement, Michelle is driving a vision to transform how brands connect with diverse audiences through intelligent, culturally nuanced campaigns.
“PrismaIQ is not just another marketing platform; it’s a cultural bridge powered by AI,” says Michelle Savoy. “We utilize AI to rapidly create detailed audience profiles, precise targeting, and tailored consumer journeys for multicultural campaigns. By processing over 100 billion touchpoints, our technology develops actionable segments at a speed and scale that no human team could match, while continuously learning and improving.”
PrismaIQ’s technology excels in analyzing and interpreting cultural nuances, a critical aspect of effective multicultural marketing. The platform employs Large Language Models (LLMs) to accurately interpret contextual content for specific audiences, including Hispanics from different backgrounds, African American, Asian American, or Pacific Islander communities.
“Our platform is designed to understand and accommodate the linguistic nuances of diverse audiences, including slang and Spanglish, which are often flagged as inappropriate by traditional platforms,” explains Savoy. “Most programmatic platforms inadvertently block up to 70% of content relevant to multicultural audiences due to a lack of sophisticated contextual understanding. Brands that don’t utilize a platform with this level of cultural sensitivity are missing out on significant opportunities.”
In an era where authenticity is paramount, PrismaIQ ensures that AI-driven insights translate into genuine cultural connections.
“While Artificial Intelligence is a powerful tool, it’s the human expertise that ensures authenticity,” notes Savoy. “Our data and campaigns are developed and managed by professionals from diverse communities who possess deep multicultural marketing experience. This combination of AI and human insight allows us to create campaigns that resonate authentically.”
PrismaIQ analyzes bid stream data from 95% of available digital ad inventory, along with search and other data, to inform consumer profiles and segmentation. The platform also leverages historical and current multicultural campaign data to refine and validate consumer models.
“Our planning and account management teams curate custom segmentation sets tailored to each campaign’s specific goals,” says Savoy. “Every recommendation is bespoke, addressing industry nuances and aligning with KPIs. This ensures that campaigns are not only data-driven but also culturally relevant.”
PrismaIQ is a specialized division within Numatec, designed specifically to address the complexities of the multicultural marketplace in the United States. This unit focuses on providing marketing and communication solutions that authentically resonate with the diverse communities that make up the American landscape.
