U.S. HISPANIC
Q1 2014 audience figures reinforces Discovery en Español as second most watched Spanish-language cable network in the U.S.
Maribel Ramos-Weiner| 16 de abril de 2014
En el reality los participantes deben pasar 21 días sin comida, agua y ropa en la selva colombiana
Discovery U.S. Hispanic announced its first quarter of 2014 audience figures for Discovery en Español and Discovery Familia. According to Nielsen, Discovery en Español tied its highest first quarter on record in Q1 2014 for its target audiences of A18-49 and W18-49 (Source: Nielsen, Live+SD, P18-49, M18-49, W18-49, Prime MS 7p-11p, Late Prime MS 11p-2am). This reinforces the channels consistent position as the second most watched Spanish-language cable network for both demographics during prime time (7-11pm) (Source: Nielsen, Live+SD, P18-49, M18-49, W18-49, Prime MS 7p-11p, Late Prime MS 11p-2am). Meanwhile, Discovery Familia also increased its ratings during prime time growing +56% from fourth quarter 2013 among A18-49 and +50% among W18-49 (Source: Nielsen, Live+SD, P18-49, M18-49, W18-49, Prime MS 7p-11p, Daytime MS 6a-7p). In addition, Discovery Familia cements its position as the #1 Spanish language cable network among children (K2-11 and K2-5) during daytime (Source: Nielsen, Live+SD, P18-49, M18-49, W18-49, Prime MS 7p-11p, Daytime MS 6a-7p).The continued increase in audience figures for Discoverys U.S. Hispanic networks and their leading position in the market clearly demonstrate the strong relationship our channels have with our viewers, said Iván Bargueiras, general manager, Discovery U.S. Hispanic. Discovery en Español is the #1 Spanish-language cable network in Late Prime among all demographics and ranks as the second most watched channel for Total Day among A18-49 and W18-49 (Source: Nielsen, Live+SD, P18-49, M18-49, W18-49, Prime MS 7p-11p, Late Prime MS 11p-2am, Total Day A18-49 and W18-49). Among the top performing programs for Discovery en Español there are Supervivencia al Desnudo and El Dúo Mecánico. For Discovery Familia shows like Doki and Sea Princesses contributed to its leading position of the channel for kids ages 2-11 years.
Diario de Hoy
Noticias relacionadas (12)
19 de abril de 2013
Discovery U.S. Hispanics networks achieved highest first quarter on record
21 de noviembre de 2012
Iván Bargueiras of Discovery: We need to continue to meet Hispanics demand for quality content
16 de octubre de 2012
Discovery en Español reports growing +19% over third quarter 2011
3 de febrero de 2011
Iván Bargueiras new head of Discovery Networks US Hispanic Group