U.S. HISPANIC
Rams-Bengals delivers record-setting audience of 1.9 Million Total Viewers on Telemundo and Universo
Maribel Ramos-Weiner| 16 de febrero de 2022
Ray Warren de Telemundo Deportes
Telemundo’s exclusive presentation of Super Bowl LVI registered historic milestones for Spanish-language television. The Los Angeles Rams’ 23-20 victory over the Cincinnati Bengals was the first Super Bowl to air on a Spanish-language broadcast network and the most-watched NFL game in Spanish-language history, delivering a record-setting average of 1.9 million total viewers. The simulcast on Telemundo and Universo ranks as the highest-rated Spanish-language non-soccer sporting event of the decade.
“Super Bowl 56 posts yet another historic achievement for our network and in Spanish-language television, delivering an unprecedented Latino audience that exceeded all expectations. We are committed to offering the highest quality, most authentic coverage of the biggest and best sports programming in Spanish-language media, and Super Bowl is the beginning of a historic year for Telemundo to be capped with the FIFA World Cup in Qatar at the end of the year,” said Ray Warren, president, Telemundo Deportes.
Highlights:
-The Telemundo-Universo simulcast of Super Bowl LVI marks the highest-rated Spanish-language non-soccer sporting event of the decade and ranks as the third most-watched telecast on Telemundo in the past two years with an average of 1.9 million total viewers.
-Sunday’s coverage outperformed last year’s game (Tampa Bay Buccaneers vs KC Chiefs) on ESPN Deportes by +192% among Total Viewers (653K) and +119% among A18-49 (vs 404K).
-Super Bowl coverage throughout Sunday propelled Telemundo and Universo to #1 SLTV broadcast and cable networks in Total Day among Total Viewers and A18-49.
-Telemundo posted as the #1 Spanish-language network in five of the top 10 programs across Total Day, outperforming the competition with a 50% 3-net share among Adults Ages 18-49 in Total Day with the highest Sunday Total Day share in nearly the last year.
In digital, powered by TelemundoDeportes.com and the Telemundo Deportes app, Super Bowl LVI delivered the most-streamed NFL game on Telemundo and Universo with 69,000 streams and 1.12 million minutes.
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