U.S. HISPANIC
RCN Televisión: Re-launch of Nuestra Tele comes with OTT and VOD development and a subscriber outreach policy
Maribel Ramos-Weiner| 18 de febrero de 2014
Julián Giraldo, VP of International Channels of RCN Televisión, said that the re-launch of the channel Nuestra Tele in the U.S. Hispanic market came with developments in OTT and VOD, and an outreach philosophy that looks to bring its 12 million subscriber homes closer to their communities and operators.TV Colombia is now Nuestra Tele, and starting March 1st, it will have a new entertainment formula, with fresh programming consisting of the best RCN productions as well as original content.The change aims to bring our Colombian viewers living in the U.S. closer to their native country, so that they draw from their familiarity with RCN and the quality of its content. That said, although our priority is our loyal Colombian audience, we want to open the doors to other Hispanic communities in the U.S., said Giraldo.In early 2014 the channel will air El Capo and El Joe, La Leyenda. It will later feature super productions such as Amor Sincero, El Capo 2, Tres Caínes and La Mariposa, among others. The channel will also feature magazine shows, chronicles, Colombian professional soccer; and as a new initiative, it will cover the festivities in Colombia to showcase the countrys customs.Giraldo said Nuestra Tele will be present at important Hispanic events in the U.S. to bring the channel, the operators and the audience closer together. It will also feature a programming block at 5pm to promote its sister channel MundoFOX.Giraldo supervises the groups five channels: its three owned and operated NTN24, RCN Novelas and Nuestra Tele; and its two joint ventures: MundoFOX, in partnership with Fox International Channels, and Win Sports, a sports channel in partnership with DIRECTV.Nuestra Tele is carried in the U.S. by pay-TV operators DISH Latino, Insight, Cablevision, Comcast, Verizon, Cox, Time Warner, NCTC, Charter, Sure West, I Fiber Communications, Urban and AT&T.
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