U.S. HISPANIC
Telemundo Media promotes Borja Pérez to SVP, Digital & Social Media
Maribel Ramos-Weiner| 10 de abril de 2012
Borja Pérez
Telemundo Media announced today the promotion of Borja Pérez to SVP, Digital & Social Media. Pérez was previously Vice President of Digital Media & Integrated Solutions and will continue to report to Peter Blacker, EVP, Digital Media and Emerging Business Division. In his new role, Pérez will manage the evolution of the digital programming team from a website portal-focus into a content creation unit for multiple digital platforms. Building off the success of the 2011 launch of Social@Telemundo, a new strategic social media unit focused on delivering fans across Facebook and Twitter interactive experiences tied to TV programming, Perez will look for new ways to blend social activity into Telemundo Medias television programming across all genres, including novelas, news, sports and reality. Additionally, he will be responsible for expanding the existing collaboration with Telemundo Studios to increase transmedia storytelling for the networks original primetime productions.
