TelevisaUnivision: Launch of 40 Original Vertical Video Microdramas, 126 New Advertising Clients, and Expanded Soccer Rights

At its 2025 Upfront presentation, TelevisaUnivision unveiled a bold, content-first vision for the future, grounded in the company’s cultural authority, creative scale, and deep connection to the most influential and fastest-growing consumer group in the U.S.: Hispanics.

Taking the stage at the Hall des Lumières in downtown Manhattan, Donna Speciale, President of U.S. Advertising Sales and Marketing for TelevisaUnivision, announced a 20% increase in new advertising clients—representing 126 new advertisers joining the company over the past year.

Donna Speciale announced that 126 new clients have joined TelevisaUnivision’s platforms

“TelevisaUnivision is the most powerful and enduring force in Hispanic media: the only fully integrated ecosystem that brings together premium Spanish-language content, audience insights, and multiplatform scale—all under one roof. In an industry where companies strive to be everything to everyone, we focus exclusively on being everything to the Hispanic community. It’s a relationship we’ve built and nurtured over 70 years. And in a world where consumer attention is more fragmented than ever, our authenticity and legacy are not just advantages—they are the cornerstone of our relevance,” said Speciale.

A BOLD, CONTENT-FIRST STRATEGY

Ignacio Meyer, President of Univision Networks Group, and Rafael Urbina, President of Streaming and Digital, unveiled the content-first strategy powering TelevisaUnivision’s expansive ecosystem—from market-leading networks that continue to outperform the competition among Hispanics, to ViX, the company’s global streaming platform delivering incremental reach to 28 million viewers in the U.S. through digital video.

The TelevisaUnivision 2025-2026 Upfront featured special guests including Julián Gil and Valeria Marín, who announced the new reality show El Conquistador; David Zepeda, who revealed his upcoming scripted drama Los Hilos del Pasado, set to premiere later this year; Juego de Voces host Angélica Vale; and sports commentators Memo Schutz and Marc Crosas, who announced a new rights deal with Concacaf.

Also taking the stage were news anchors Ilia Calderón and Víctor Javier Solano, and entertainment host Alejandra Espinoza. The presentation was filled with music, beginning with a performance by Prince Royce and closing with a dynamic finale featuring Arthur Hanlon and artists from R.Evolución Latina, Salgado Productions, Latino Broadway Man, and Real Women Have Curves.

INTERGENERATIONAL CONTENT DESIGNED TO DRIVE BRAND IMPACT

Expanding Realities with New 24/7 Formats: A curated slate of always-on, unscripted reality formats across genres—from lifestyle and competition to music—delivering a constant stream of fresh content, optimized for streaming on ViX.

Original Vertical Video: Expanding its catalog of short-form content with the launch of microdramas—dynamic scripted series with one-minute episodes, tailored for today’s mobile audience. Integrated into ViX’s new Shorts experience—designed for swiping, sharing, and mobile connection—40 original microdramas will debut in the second half of the year, with plans to expand the format to include comedies, documentaries, and more.

Expanded Soccer Rights: A landmark new agreement with Concacaf adds full programming rights to the Confederation’s women’s soccer competitions to the company’s portfolio, including the World Championship, Gold Cup, Nations League, and Champions Cup. This solidifies TelevisaUnivision’s position as the home of women’s soccer in the U.S., and underscores its continued commitment to women’s sports. This comes in addition to the company’s annual coverage of major sporting events—from Liga MX and Liga MX Femenil to the UEFA Champions League Final, the Concacaf Gold Cup, and the FIFA Club World Cup—offering brands the best front-row experience for the sport’s most passionate fans, every day on the road to the World Cup.

Streaming Ad Innovation: New immersive in-show ads for ViX were introduced, developed in collaboration with TripleLift, allowing seamless brand integration within the content.