U.S. HISPANIC
TelevisaUnivision’s Sports Division and PBR announce Spanish-language partnership in the US, Mexico, and LatAm
Maribel Ramos-Weiner| 19 de julio de 2023
Olek Loewenstein TelevisaUnivision
All the excitement of the Professional Bull Riding Team 2023 Season comes to TelevisaUnivision various platforms starting July 24th.
112 Games during the teams’ 10-event regular season plus Championship to be carried on TelevisaUnivision’s streaming platform.
TelevisaUnivision’s sports division TUDN, announced an exclusive Spanish language partnership with Professional Bull Riders for the 2023 season. Starting July 24th, TelevisaUnivision’s streaming service ViX and sports channel TUDN, become the Spanish-Language home to PBR and brings all its thrilling competitions to audiences in the United States, Mexico, and Latin America.
PBR’s elite league features the world’s top bull riders competing on eight teams in five-on-five bull riding games over an 11-event season.
ViX will stream all 112 regular season games during the 2023 season as well as the final championship event. The PBR Teams regular season includes a three-day homestand event hosted by each of the eight founding teams – Arizona Ridge Riders, Austin Gamblers, Carolina Cowboys, Oklahoma Freedom, Kansas City Outlaws, Missouri Thunder, Nashville Stampede, and Texas Rattlers – as well as neutral site games in Cheyenne, Wyoming, where the season begins on July 24-25, and Anaheim, California. The Teams championship returns to the T-Mobile Arena in Las Vegas on October 20-22.
“We are thrilled about TU’s exclusive partnership with Professional Bull Riders (PBR), solidifying our position as the premier Spanish language destination for sports content. This collaboration allows us to not only bring the exhilarating sport of bull riding to our Spanish-speaking audience but also connect it to the rich history and culture of Hispanic communities,” said TelevisaUnivision president of Sports Olek Loewenstein.
“In this historic development for our sport, TelevisaUnivision, the home of the best moments in sports, is now the Spanish-language home of PBR,” said Sean Gleason, CEO and Commissioner, of PBR. “From the beginning of rodeo, the Hispanic culture has always had a strong affinity for bull riding. Partnering with the leader at winning the hearts and minds of a gigantic Spanish-language audience is a huge opportunity for PBR.”
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