U.S. HISPANIC
U.S. Hispanic Market Shines at Cannes Lions 2025, Securing Three Lions
26 de junio de 2025
Founders Agency Earns Its First Lion
The U.S. Hispanic advertising market made a significant impact at the 2025 Cannes Lions International Festival of Creativity, with agencies alma, Founders, and Casanova//McCann proudly taking home three coveted Lions. This achievement underscores the growing influence and creative excellence within the U.S. Hispanic advertising community on the global stage.
alma Takes Silver in Audio & Radio for Coors Light
alma earned a Silver Lion in the Audio & Radio category for its distinctive campaign for Coors Light. The winning entry comprised a series of compelling pieces titled “Chill Enough,” “Cold Detector,” and “Mountain Cold,” recognized for their innovative sound design and effective brand messaging.
Founders Secures First Lion with Netflix’s ‘Squid Game’ Campaign
Founders celebrated a milestone, clinching its first-ever Lion—a Silver—for the “Bring Korea to the World” campaign. Developed for the highly anticipated second season launch of Netflix’s Squid Game, this initiative transcended geographical boundaries, reaching over 50 cities worldwide. The campaign was lauded for its expansive global reach and creative execution in promoting the popular series.
Casanova//McCann Wins Bronze for Sustainable Development Goals
Casanova//McCann was awarded a Bronze Lion in the Sustainable Development Goals category. The agency was recognized for its impactful collaboration on the “Reef Protection Factor” campaign, created for Stream2Sea. This win highlights the agency’s commitment to purposeful communication that contributes positively to global sustainability efforts.
