U.S. HISPANIC
Univisión acquires double digit increases during the fourth week of 2010-11 season
Maribel Ramos-Weiner| 19 de octubre de 2010
Soy tu dueña se emitirá en el horario estelar de las 9pm por el Canal de las Estrellas, México
In the fourth week of the 2010-11 season, Univisión had double-digit increases in comparison to the same week last year among Total Viewers 2+ (+12%), Adults 18-49 (+18%), Adults 18-34 (+13%) and Adults 25-54 (+20%), while the English-language broadcast networks showed declining numbers in primetime overall.Last week Univisión out-delivered ABC, CBS, NBC, and Fox on 5 out of 7 nights among Adults 18-34, on 3 out of 7 nights among Adults 18-49, and on 6 out of 7 nights among Teens 12-17.Univisión finished the week as the #5 broadcast network in overall primetime among Total Viewers 2+ (3.8 million), Adults 18-49 (2.0 million), and Adults 18-34 (1.1 million); beating CW. Additionally, Univision continues to be the #1 broadcast network among Kids 2-11 (472,000) for the fourth week in the current 2010-11 season.Univisión was the #1 most-watched broadcast network in primetime on Friday night among Adults 18-49 (2.2 million), Adults 18-34 (1.3 million) and Teens 12-17 (251,000), and ranked #3 among Total Viewers 2+ (4.2 million) ahead of ABC, Fox, and CW.On Friday night, October 15th, the top three most-watched broadcast programs among Adults 18-34 were Univisións #1 program Soy tu dueña (Woman of Steel), #2 Hasta que el dinero nos separe (For Love or Money) and #3 La rosa de Guadalupe (The Rose of Guadalupe). Additionally, Soy tu dueña (Woman of Steel) was also the #1 program among Adults 18-49.
