U.S. HISPANIC
Univisión expands Client Development Group
Maribel Ramos-Weiner| 17 de mayo de 2011
Lisa McCarthy, executive vice president, Univisións Client Development Group
Univision Communications Inc. will expand its Client Development Group (CDG) to help marketers tap into a burgeoning $1 trillion economy. As part of the expansion, Univisión is investing nearly $20 million annually to elevate its consulting services and proprietary research offering. Univisións CDG counts on a team of 50 plus seasoned veterans from media, marketing and agency backgrounds who help marketers develop and execute their strategies to drive sales with Hispanics. Univisión recognized that the 2010 Census would be a tipping point, revealing 50 million Hispanics in the U.S., but that most marketers would need support to go beyond that number to figure out how their brand should effectively engage with Hispanic consumers, said Randy Falco, executive vice president and chief operating officer, Univision Communications Inc.Tapping into Univisións resources, CDG has activated more than 150 new brands including Cymbalta, Dr. Pepper, H&M, Microsoft Xbox Kinect, Samsung and Starbucks to Univisión by consulting and executing on strategy development, Hispanic consumer insights, creative and marketing services and measurement. The scale and expertise of our team is unmatched in the media industry and our ability to tap into the vast resources of Univision puts us in a unique position in the marketplace. Marketers know that Hispanics are essential to their growth now and in the future and we are proud to be their gateway to Hispanic America,said Lisa McCarthy, executive vice president, Univisións Client Development Group.
