U.S. HISPANIC
WPP Media and Criteo Launch First-of-Its-Kind Activation using Open Intelligence to Scale Commerce Signals in CTV
29 de julio de 2025
Criteo, the global platform connecting the commerce ecosystem, announced a new partnership with WPP Media to scale commerce intelligence to Connected TV (CTV). Through the combination of WPP Media’s Open Intelligence, its scaled relationships with premium supply partners, and Criteo’s real-time commerce signals, advertisers are now able to reach qualified consumers at scale across premium CTV inventory.
As brands increasingly aim to hold all marketing investments accountable to business outcomes, advertisers need smarter ways to connect with audiences across channels like CTV. This collaboration offers a turnkey solution: curated audiences based on high-fidelity commerce signals enhanced and scaled by Open Intelligence—activated in any Demand-side Platform (DSP).
Powered by Criteo’s Commerce Grid Supply-side Platform (SSP), curated Deal IDs enable advertisers to seamlessly activate commerce-first CTV strategies across the DSP of their choice, connecting ad exposure to measurable outcomes like foot traffic and sales.
“There is a confluence occurring where traditional brand ambitions of reach and frequency are being met with the fast-emerging metrics of performant commerce media. By combining the strength of Criteo’s commerce signals with Open Intelligence, we’re accelerating the assimilation of the two—unlocking full-funnel, performance-driven strategies in CTV,” said Sandy Welsch, Executive Director Global Commerce Partnerships & Tech Enablement at WPP Media.
