U.S. HISPANIC
YouTube To Make Mid-Roll Ads Less Interruptive
25 de febrero de 2025
YouTube Generica
YouTube is attempting to make mid-roll ads less disruptive and more lucrative for creators on its platform.
Starting on May 12, 2025, YouTube says it will show viewers more mid-roll ads at natural break points, “like pauses and transitions,” and fewer ads “in the middle of a sentence or action sequence,” where they may feel interruptive or cause viewers to abandon the video they are watching.
YouTube says its upcoming “automatic ad slots” feature, designed to find breaks in addition to manual mid-rolls, “that won’t be interruptive to make sure viewers have a balanced ad experience.”
The Google-owned company says that it has also started updating older videos with manual mid-rolls to include additional, automatic ad slots at natural break points to improve viewer engagement.
However, brands who want to can still opt out of this change in YouTube Studio and continue managing their ads manually.
