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Study shows influential Millennial men likely to be advertising enthusiasts
Patricia Molina| 13 de diciembre de 2013
Estudio del hombre Millennial influyente revela algunas curiosidades
Evolve Medias CraveOnline, the biggest online publisher of mens lifestyle content, announced the results of a survey by comScore entitled The Male Millennial Influencer Study. According to the research, one out of every seven Millennial men identifies himself as an influencer.CraveOnline collaborated with comScore to study more than 2,000 men and probe deeply into this key group that seems so capable of influencing others.The focus was on Millennial men, who are the first to acquire new products and give others advice on what to buy. The results showed that these men are three time more likely to share content with their friends and acquaintances and describe themselves as tech geeks. Since they make the most money, they spend twice to five times as much on their favorite brands, making them the brands salesmen in a way.The survey also found that these Millennials visit all kinds of websites while shopping online. In fact, they are three times more likely to visit sites that focus on a single enthusiast topic and have highly engaged viewerships, rather than those that cover a variety of subjects and activities. In general, male influencers spend twice as much time absorbing digital content.Naturally, it made sense for us to collaborate with comScore to explore influencers and how their actions impact purchasing behavior. This valuable data will ultimately help us better connect our advertisers with this highly sought-after group of men said Brian Fitzgerald, president and cofounder of Evolve Media, parent company of CraveOnline Media.
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