MERCADEO Versión en español
Nunchaku presents Champion, its first production for Dieste and its client Goya
22 de enero de 2014
Por ser la campaña debut de Dieste para Goya, Kasakoff trabajó en estrecha colaboración con el equipo creativo de la agencia
Nunchaku, the production company with offices in Los Angeles and Buenos Aires, presented to PRODU the commercial Champion, filmed for Dieste and its client Goya. The spot was shot in Spain and directed by Nico Kasakoff.Since this was Diestes debut campaign for Goya, Kasakoff worked in close collaboration with the agencys creative team to create a unique, engaging story. Special care was taken with the casting, making sure that the model playing mom didnt have to strain to look maternal, and that the kids looked natural in what they were up to.”It was enriching again to collaborate with Ciro and the Dieste team. This certainly inspired us to keep our motivations high in the pursuit of quality, and we were lucky to have a creative and collaborative team that made the campaign even better as we worked on set” Kasakoff said. “Unity, determination, hard work and passion was our formula, and when there is great teamwork and collaboration, wonderful things can be achieved, such as this beautiful Goya campaign” said Executive Producer Leda Nasio.Though in the past the production company had worked with Ciro Sarmiento, executive creative director at Dieste, this production was the first time that Nunchaku had worked with Dieste. “This was the first campaign we ever created for our Goya client since we won the business a couple of months ago. We required higher standards and knew that Nico and Nunchaku were the perfect fit for this. Nico is the type of director who can drive viewers to compelling stories and to interesting characters, the kind of person who enriches the creative process, from the advertising agency to the talent on set. We feel nothing but pride for the final product” said Ciro Sarmiento, executive creative director at Dieste.
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