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Beauty Fans Select Mary Kay as Best Pinterest, YouTube & App
Liz Unamo| 8 de noviembre de 2016
Este es el cuarto año consecutivo que Mary Kay ha sido reconocida en los premios
Mary Kay was voted Best Pinterest, Best YouTube and Best App by thousands of beauty fans worldwide at the 2016 #beauty20 Awards by innoCos Digital, that recognizes the most ground-breaking innovation in digital marketing by beauty brands. This marks the fourth consecutive year that Mary Kay has been honored at the consumers’ choice awards. “We love that Mary Kay customers and our Mary Kay Independent Beauty Consultants are some of the most engaged, loyal and enthusiastic brand champions on social media. Whether it’s in person or digital, Mary Kay continuously strives to provide the most innovative products and experiences while delivering superior, personalized customer service” said Sara Friedman, VP of U.S. Marketing at Mary Kay Inc. More than 350 nominations were submitted by beauty companies around the world and a panel of industry experts selected five finalists in each category. Approximately 8,000 beauty fans chose the winners among the brands they felt were the most innovative and pioneering online. Mary Kay has approximately 95,000 followers on Pinterest, where it posts makeup tutorials and tips, attention-grabbing visuals and product-first photography that have resulted in nearly 45,000 clicks to Mary Kay’s website over the past year. “With the explosion of social media, customers now dictate which digital channels they engage through, so it’s paramount that beauty brands engage customers in innovative and creative ways to differentiate themselves from their competitors” said Irina Kremin, Co-Founder of Global Cosmetics Community and Director at innoCos Events.
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