MERCADEO Versión en español
Skin+: A SunMedia product for winning audience attention with greater efficiency
Cristian Vergara| 20 de julio de 2023
SunMedia Skin
Skin+ has a wide range of ad skin formats for winning the attention of consumers with online designs 100 percent clickable and with very good indicators of efficiency. SunMedia, the largest Spanish AdTech company and the partner of leading national and international agencies, presents Skin+, a multifaceted device whose main purpose is to find new ways to capture users’ attention by means of visually attractive formats with the possibility of including animation and special effects..Skin+ has a wide range of multifaceted formats to capture the consumer’s attention with designs 100 percent clickable and with very good indicators of efficiency in terms of visibility, traffic, branding and awareness as well as in engagement, generating measures that permit up to 30 percent of engagement, some 70 percent of visibility, the possibility of direct, programmed purchasing, the possibility of interactivity, the use of formats with great impact and a performance with extended lengths of permanence in the piece. These advertisements adapt themselves to the design and esthetics of the website, offering users a non-intrusive advertising experience while effectively capturing their attention. “Advertisers trust our technology to reach a sufficiently large audience. The advertising creations that we develop ad hoc become a natural part of the media and transform the audience’s attention into the value of moving its members into action, telling their stories and achieving their objectives of communication,” said Indiana Quiñones, country manager of SunMedia.
