U.S. HISPANIC
Comcast: The goal this year is to increase VOD in Spanish to 800 hours
Maribel Ramos-Weiner| 16 de agosto de 2011
One of the current challenges Comcast is facing to better serve its subscribers in the Spanish-language market is increasing the total number of VOD hours available for both on TV and online.Roberto Pérez, Director of Hispanic Marketing of Comcast, said to PRODU that in late 2010, Comcast only offered 170 hours of VOD in Spanish and had just 11 providers of Hispanic content. In only three months, the number of VOD hours has more than tripled, to a total of 600 hours, and the company now deals with over 50 content providers. The goal is to reach 800 hours by the end of the year.Pérez said that Comcast already reached a total of 10 million VOD transactions, and since the launch of the platform, Hispanics have been the fastest growing segment.This creates some pressure among providers of Hispanic content because, in order to compete, bring in advertisers, and improve the companys reputation, they need to upgrade their technology and equipment, added Pérez.The executive points out that last year, 50% of the Hispanic content requested by subscribers was related to music. This year the trend will likely change because we have ordered more entertainment, childrens, and womens shows in short formats, he added. We also want to expand our online platform, where we reached over 600 hours of Hispanic content. Providers are revising their contracts. Just like they invested on VOD, they are now working to offer their content online, added Pérez.He also indicated that all network upgrades should be completed by the end of the year. The upgrade is currently at about 85% completion.
Contactos
Diario de Hoy
Noticias relacionadas (19)
6 de agosto de 2011
29 de julio de 2011
HITN announces his partnership with Comcast will add 4 million new subscribers
28 de julio de 2011
17 de julio de 2011
Comcast brings access of Copa América games to Xfinity On Demand
17 de junio de 2011
At the Multicultural TV panel, Comcast announces it will begin IPTV test in 2012
8 de marzo de 2011
16 de diciembre de 2010
23 de noviembre de 2010
Comcast will launch The Yule Log for the first time ever in next-generation 3D
26 de septiembre de 2010
Comcast and GE name Steve Burke Chief Executive Officer of NBC Universal
24 de septiembre de 2010
Jeff Zucker will be leaving NBC Universal when it is acquired by Comcast
27 de julio de 2010
ACA: Comcast-NBC Merger will Affect Small Cable Operators Competitiveness
22 de julio de 2010
Merger Comcast-NBC Universal Will Expand Opportunities for Latinos
26 de junio de 2010
Comcast: The 2010 Census will help us justify the multicultural budget
24 de junio de 2010
Comcast South Florida: The challenge for 2010 is to achieve operating efficiency
15 de junio de 2010
Comcast launches Galavisión in Greater Philadelphia and New Jersey
13 de junio de 2010
Comcast is enhancing its Hispanic platform across the country