The First Edition of Latino US Day Arrives in Cannes Lions

On Thursday, June 20th, the first Latino US Day will take place in Cannes, France, hosted by Advertising Week powered by PRODU. This exclusive event will celebrate and amplify the influence of the Hispanic advertising community within the marketing and communications industry.

The event, scheduled from 12:00 PM to 4:00 PM (local time), includes a series of activities such as networking sessions, roundtables on various industry topics, and editorial coverage with prominent industry leaders. Attendees will have the opportunity to connect with thought leaders and learn about the latest trends and innovations in the marketing and advertising landscape.

The gathering will be held at Le Rooftop,The Penthouse at 67 Boulevard de la Croisette, during the Cannes Lions Festival week and is sponsored by Adsmovil, MALKA, and partnered with Círculo Creativo USA, Hispanic Star, Creyentes, Hispanic Marketing Council, MEL, MXN, SAMY Alliance, and We Are All Human Foundation.

AGENDA:

• 12:00 PM – 1:00 PM: Launch of the MXN project by Chef Oropeza and Claudia Romo Edelman, CEO and founder of We Are All Human Foundation. The MXN format is a multi-platform content initiative, which contemplates both traditional long-form content and shorter segments tailored to different audiences. RSVP.

• 1:00 PM – 1:30 PM: From Inspiration to Action, When brands become publishers.Discover the keys to turning your brand into a daily content hub! Learn from experts about leveraging digital platforms to captivate and retain audiences, establishing your brand as a leading destination for exploration.  RSVP.

Speakers
Cynthia Kleinbaum Milner, CMO, Moneylion
Warren Marenco Chase, VP, Liberty Mutual
Andrea Siquiera, ECD, BBDO
Pete Lerma, Founder, LERMA
Claudia Romo Edelman, CEO & Founder, We Are All Human Foundation
Moderator: Bill Davaris, CEO, Malka

• 1:30 PM – 2:00 PM: Innovations in Targeting Latino Audiences. Look at the latest technologies and methodologies in data analytics and AI that are helping marketers better understand and target the Latino demographic. RSVP. 

Speakers
Michael Roca, Executive Director, Cross-CulturalCenter of Excellence, Omnicom Media Group
Francisco Cárdenas, Principal, Digital Strategy & Integration, LERMA/
Doug Melville, Chief Executive Officer, Jodie AI
Moderator: Jessica Ricaurte, Chief Revenue Officer CRO, Adsmovil

• 2:00 PM – 2:30 PM: Harnessing AI to Craft Relevant Content. Explore how AI can help brands create culturally relevant, timely, and engaging content for diverse and influential markets. Our panel will discuss strategies for using AI to authentically reflect Latino culture, addressing varied preferences and needs. RSVP.

Speakers
Bill Davaris, CEO Malka
Stacie de Armas, SVP, Diverse Insights, Nielsen
Asha Shivaj, SeeMe Index
Dr Rebecca Swift, SVP Creative ,Getty Images
Moderator: Cynthia Kleinbaum Milner, CMO, Moneylion

• 2:30 PM – 3:00 PM: Cultural Nuance in Cross-Platform Campaigns. Discuss the importance of cultural sensitivity and accuracy in advertising across different platforms, and how to effectively adapt messaging for diverse Latino audiences. RSVP.

Speakers
Tanya De Poli, Founder & Chief Operating Officer, FOUNDERS
Jessica Ricaurte, CRO, Adsmovil
Santi Lucero, Global Creative Director, Samy Alliance
Moderator: Mara Fernandez, CTO, PRODU

• 3:00 PM – 3:30 PM: Presentation of #StopLatinoCoating Campaign. CMOs face pressure to grow, and authentic engagement with U.S. Latinos, who represent a $3.2 trillion GDP market, is essential. The Hispanic Marketing Council’s #STOPLATINOCOATING campaign urges brands to avoid superficial “Latino Coating” and genuinely connect with the Latino community. Proper investment and respect for Latino culture are crucial for meaningful representation and long-term success. RSVP.

Speakers
Luis Miguel Messianu, Founder-President-Chief Creative Officer, MEL
Marco Vega, Co-founder, President & CSO, Creyentes

To attend Latino US Day, RSVP.