U.S. HISPANIC
ifahto WorldWide, the International Events and Experiences Agency of IF&COMPANY, strengthens its position in 2025
23 de abril de 2025
Hosted high-profile events in Miami, Brazil, Los Cabos, and Mexico City
ifahto WorldWide stands out as the leading agency of the IF&COMPANY Group, responsible for delivering high-impact international events and experiences. As Fernando Famanía, CEO of the agency, states: “The agency has proven its ability to offer a significant competitive advantage to leading brands by solving a critical challenge: the inconsistency and lack of relevance in brand experiences across different markets and regions.”
Ricardo Mares, Managing Director of ifahto WorldWide, adds: “In an increasingly globalized world, many companies face challenges in effectively adapting their marketing and communication efforts to local contexts while maintaining a consistent identity. In 2024, ifahto WorldWide supported several companies and international organizations in producing large-scale events aligned with their goals.”
SOME OF THE MOST NOTABLE 2024 PROJECTS INCLUDE
Latin American Fashion Summit
Warner Music Latina: The “La Party! Warner Music House” celebration at the Pérez Art Museum in Miami brought together numerous musical talents and featured performances by top DJs, as well as concerts by Bellakath and Yandel.
Latin American Fashion Summit: Also held in Miami, this event gathered professionals from the fashion industry, offering conferences and workshops led by key figures like Alexandra Winokur from Christian Dior Couture and Ewa Abrams from the Kering Group. The summit spans three days and unites a vibrant community of Latin American fashion professionals in Miami’s Design District to spark new career opportunities.
Mobile Marketing Association: From Brazil, MMA LatAm hosted the Mexican chapter of MMA Impact—more than just an event, it’s a festival encouraging attendees to rethink the future of marketing. Topics included artificial intelligence and customer experience, bringing together leaders from renowned brands.
Zeekr Mexico Launch Event: The launch of this Chinese electric car brand in Mexico featured a test drive event to introduce the Zeekr 001 and Zeekr X models, marking a milestone in the country’s premium electric mobility sector.
ISPD Mastermind: Held in Mexico City, this gathering explored key strategies for brand growth in today’s uncertain times, highlighting the critical role of artificial intelligence in enhancing brand competitiveness.
LONGi Solar Technology: The LONGi Utility Day 2024 event provided insights into the latest trends, innovations, and challenges of the Mexican photovoltaic market. Industry experts convened in Mexico City to discuss the future of solar energy in the country.
Miami Reinsurance Week: The “Paradise Cocktail Party,” a themed event held at the historic Alfred Dupont Building in Miami, concluded with a spectacular concert and stood out as one of the most anticipated events of Reinsurance Week.
Los Cabos Promotion: ifahto WorldWide was recently appointed to manage event planning and logistics in 2024 and 2025, positioning Los Cabos as a premier global destination.
With a growing track record, ifahto WorldWide reaffirms its commitment to excellence and innovation in delivering memorable brand experiences around the globe. To support this international expansion, Alfonso Iturbide joins the team based in Miami, leading business development initiatives. Alfonso brings over 25 years of experience in experiential marketing and the broadcasting sector.
