Este año, PRODU en el Cannes Lions Daily News 2025 presenta su reportaje titulado U.S. Hispanic Marketing is a Growth Imperative.

Los líderes de la industria instan a las marcas a ir más allá de las políticas generales de DEI y abrazar la complejidad y el poder del consumidor hispano para un crecimiento sostenible.

En esta edición participaron, Jessica Ricaurte, Chief Revenue Officer at Adsmovil; Sonia V. Diaz, Founder & President of Zaid Communications and President of the Hispanic Public Relations Association (HPRA); Sindy Chapa, Associate Professor and Director of the Center for Hispanic Marketing Communication at Florida State University; Julia Estacio, VP, Group Account Director at Alma DDB; Stacie M. de Armas, SVP Inclusive Insights Business Inclusion, Impact & Belonging at Nielsen; Luis Miguel Messianu, President-Chief Creative Officer of MEL and Co-Chairman Of The Board Círculo Creativo USA; Carla Dodds, Chief Marketing Officer at Aarons; Marco Vega, Co-founder, President & CSO of Creyentes; Lisette Arsuaga, Co-President and Co-CEO of DMI Consulting; Liz Blacker, EVP, Sales and Marketing at Sabio; Mike Valdés-Fauli, President of Chemistry Cultura and Co-Founder, Latinos in Sports; Gigi García Russo, Chief Innovation & Growth Officer at HUNTER; Flor Leisbachoff, Co-Founder, Chief Creative Officer at BeautifulBeast; Jennifer Becerra, Chief Strategy & Creative Officer at H+M Communications; and Abe Garcia, Chief Creative Officer at Dieste.

El texto completo puede consultarse en las página 14 a la 19.

Consulte aquí los artículos publicados en los últimos años 2024, 2023, 2019, 2018, 2017, 2016, 2015, 2014.