Matías Bottero and Alexis Galván of Alta Toma: “We Offer Content Creation, Financial Solutions, And Digital Strategy For Youtube”

With over 2.7 billion active users per month, 500 hours of video uploaded every minute, and one billion hours of content consumed daily, YouTube has become one of the most influential platforms in the world.

In this context, content creators are looking to professionalize their videos and strategies to continue growing. To meet that demand, in November 2024, Alta Toma was born—an Argentine company 100% dedicated to the YouTube business, offering content creation, financial solutions, and digital strategy.

The production company has already worked with YouTubers Benja Calero, Juli Savioli, Alex Pelao, and Franco Pisso. It is currently producing the segment Entre Dos Suculentas (Between Two Succulents), a series of interviews with uncomfortable questions on Matías Bottero’s YouTube channel. With 20 episodes already uploaded, the series has surpassed 1 million views per video, consistently ranking in the top spots on YouTube Argentina and generating over 20,000 members who enjoy original and exclusive content.

They are currently working on a project that brings together journalists who don’t have a place in pro-government or opposition media, aiming to restore value to the true role of journalism.

CONTENT, STRATEGIES, AND FINANCES

The seed of Alta Toma was an initiative to solve financial issues for YouTubers.

“YouTube is a very solitary job. Everything depends on you: editing, strategy, the algorithm—things no one explains. All of that made me feel very uncomfortable. So, together with my father, we launched an initiative to help YouTubers with their financial problems: how to get paid in Argentina, pay taxes, how to invoice. That’s how I started mingling with YouTubers in a way I hadn’t before—and really, no one does, because we usually don’t interact much with each other. I realized everyone wanted to improve their ideas, on-camera presence, and editing—but didn’t know how, since production is expensive and YouTube pays very little,” said Matías Bottero, the youngest of the three Alta Toma partners.

Bottero, who launched a YouTube channel five years ago based on TV shows and now has 1.2 million subscribers, is the Artistic Director. The trio is rounded out by two professionals from the world of television: Alexis Galván (formerly of CQC), Production Director, and Ernesto Rodríguez (formerly of TVR), Content Director.

Today, Alta Toma offers the financial solutions that sparked its creation, along with content creation and digital strategy—aiming to produce standout videos among the millions uploaded daily to the platform.

FROM TELEVISION TO YOUTUBE

Alta Toma aims to build new channels with fresh faces for YouTube.

“The big names still aren’t playing on YouTube. Right now, we’re working with YouTubers who already have channels, but we also want to bring TV professionals into the YouTube world,” explained Alexis Galván.

Bottero added that *Alta Toma* focuses on getting the most out of the lowest budgets and securing sponsors.

“The truth is, brands are really eager to advertise on YouTube. Content on Instagram or TikTok is fleeting. On YouTube, it has long-term value—you can watch it again months or even years later. And the brand stays there,” he said.

Bottero also emphasized another “wonderful” aspect of the platform: it values content quality over production value.

“The only thing that matters is that the content is good. AI analyzes the video, identifies its strengths, its topic, and starts showing it to niche audiences. If it’s good, the platform itself promotes it. You don’t need to put money into it or run ads. It’s self-managed. Then brands and sponsors will come.”

COMMUNITY IS KEY

YouTube is a platform where all kinds of content can succeed. Any topic is valid for building a community.

“You can make a channel about plants, cars, or sofas—and maybe a million people won’t watch it, but the niche audience will, and brands that care about that niche will finance it. You don’t need 3 million views to do well on YouTube. What matters is reaching a group of people who follow you—building a community so you can keep creating content and doing business,” said Matías, who is currently conducting interviews in Entre Dos Suculentas and plans to sell screenwriting and audiovisual courses.

Another important point is that YouTubers promote themselves within the YouTube ecosystem. “Campaigns need to happen inside the platform itself, because YouTube viewers know the YouTubers—not the people on TV,” he concluded.