U.S. HISPANIC
d expósito & Partners Launches résonant, a PR and Social Practice Rooted in Cultural Dexterity
7 de agosto de 2025
Andy Checo, Managing Director of résonant
d expósito & Partners (dex), one of the nation’s most recognized multicultural advertising and marketing agencies, today announced the launch of résonant, a dedicated public relations and social media practice designed to help brands authentically engage with today’s dynamic and diverse audiences.
résonant draws on dex’s deep foundation of cultural dexterity, the agency’s ability to translate cultural insights into business impact—and expands that vision across earned, social, and influencer-driven channels. The new practice will lead with a culture-first approach, and a platform-first mindset helping clients tell more resonant stories in real time, across communities and in the constantly-changing rich landscape of cross-cultural intersections.
Led by respected communications strategist Andy Checo, Managing Director of résonant, the team will work hand-in-hand with dex’s account, creative, and media units to deliver fully integrated, insights-driven campaigns across the marketing mix.
“At dex, we’ve always believed that culture isn’t a trend—it’s a truth,” said Daisy Expósito-Ulla, Founder and CEO of d expósito & Partners. “Our cultural dexterity is helping brands grow with purpose and the launch of résonant marks an important evolution in how we deliver that purpose—through effective and compelling storytelling that moves people and markets.”
résonant will offer clients a full suite of services including public relations strategy, bilingual/polylingual media relations, social media management, influencer partnerships, community engagement, and culturally responsive content creation.
“Brands today must earn attention, not just buy it,” said Andy Checo, Managing Director of résonant. “That takes more than just tactics—it takes cultural intelligence, empathy, and a deep understanding of how communities speak, share, and mobilize. That’s where résonant comes in.”
résonant is already supporting cross-sector clients in food and beverage, entertainment, education, and advocacy, with a growing portfolio of language-specific campaigns and social-first content initiatives.
The New York-based team consists of six staffers, including Checo, and established journalist and digital strategist, Marie Chalita, as Director of Community Management and Social Media. Positioned as a strategic partner within the dex ecosystem, résonant operates with the autonomy and adaptness of a specialty practice, while fluidly integrated into the agency’s broader capabilities and mission.
To learn more about résonant and how it can elevate your brand’s cultural voice, visit dexposito.com or contact Andy Checo at acheco@dex-p.com
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