
Hortensia Quadreny: "The idea is to continue building franchises that grow over time, just like Mexicánicos did"
Programs such as Mexicánicos and Juntos en Acción exemplify Warner Bros. Discovery US Hispanic’s commitment to its audience. “Our content is conceived, written, and produced by and for Hispanics. Just look at titles like Mexicánicos or Juntos en Acción. These are programs that reflect the creativity, pride, and stories of our community, and they have evolved to keep our connection with the audience alive,” said Hortensia Quadreny, VP, USH Programming & Planning Lifestyle & Factual Latam, Warner Bros. Discovery US Hispanic, in an interview with PRODU.
Quadreny recalled that WBD USH has been producing titles for over 20 years, including Locos X El Deporte (which recently premiered), Mexicánicos: Estado de México, Vestido de 15, Remodelaciones Con Celebridades México, El Sabor de Aaron with renowned Chef Aarón Sánchez, and Hogar Star with Carlos Ponce, among others.
She added that in 2024 they launched Juntos en Acción, also featuring Carlos Ponce and his wife, host Karina Banda. “It’s a show that’s been very well received, and there will be more announcements soon. The idea is to continue building franchises that grow over time, just like Mexicánicos did.”
In the recent campaign launched for Hispanic Heritage Month, Dejando Huella (Leaving a Mark), CNN en Español and Discovery en Español collaborated together for the first time.
“The synergy between both channels is absolute—news and factual working hand in hand. With Dejando Huella, we leveraged the full potential of the organization to amplify our message. It’s the first time CNN en Español has joined this campaign, and that allows us to reach audiences with greater strength and coherence,” she noted.
When asked about the selection process for the Latin figures featured in the campaign, Quadreny explained: “It was a team effort with CNN en Español, which has great experience in profiling newsmaking Hispanics. We looked for examples of exceptional individuals—like Michell Stella, Diana Trujillo, Edgar Barrera, and Priscila Coronado—people who symbolize the resilience and impact of Latinos in the U.S.,” she concluded.
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