U.S. HISPANIC
Coca-Cola spreads holiday joy with Caroling All the Way con Coca-Cola
9 de enero de 2026
The program brought Coca-Cola carolers—and in Los Angeles, special guest performers Las Marías,
Coca-Cola unveiled Caroling All the Way con Coca-Cola, a holiday initiative celebrating the families, everyday givers, and small business owners who make the season meaningful. The program brought Coca-Cola carolers—and in Los Angeles, special guest performers Las Marías, the rising Latin and regional Mexican music duo—to local Latino neighborhoods for surprise-and-delight celebrations throughout the season.
Rooted in Coca-Cola’s tradition of uplifting, human-centered holiday storytelling, the activation highlights authentic moments of connection, and the real magic created when people share joy with one another.
Celebrating the Heart of Latino Communities
Across all three cities, Coca-Cola carolers performed holiday songs and delivered Coca-Cola Holiday Kits to individuals, families, and small businesses that embody generosity and community spirit year-round. The kits also included World Cup–themed Coca-Cola items, tapping into the deep passion for fútbol in these communities and blending the excitement for 2026 with the warmth and traditions of the holiday season.
In Los Angeles, Las Marías joined as surprise guests at select stops, adding a culturally resonant moment that celebrated the vibrancy and heritage of the neighborhoods visited.
“When we visit these neighborhoods, we’re reminded of how deeply culture, tradition, and community shape the holiday season,” said Stephanie Eaddy, Senior Director of Cultural Marketing at The Coca‐Cola Company. “With Caroling All the Way con Coca-Cola, we’re recognizing the families and individuals who pour their hearts into their communities—and sharing the refreshment and uplift only Coca-Cola can deliver.”
Sharing Real Magic, One Stop at a Time
The activation captured intimate, unscripted reactions from families, staff members, and local business owners—moments of joy, gratitude, cultural pride, and connection. From neighborhood storefronts to beloved food destinations, each stop reflects the authentic magic that happens when communities come together during the holidays.
The full Caroling All the Way con Coca-Cola video is available HERE.
