U.S. HISPANIC
3.5 million Hispanics Viewers followed the 2014 Central American and Caribbean Games on ESPN Deportes
Maribel Ramos-Weiner| 9 de diciembre de 2014
3.5 million Hispanics Viewers followed the 2014 Central American and Caribbean Games on ESPN Deportes
ESPN Deportes telecast of the 2014 Central American and Caribbean Games delivered strong ratings throughout the duration of the two week event. A total of 3.5 million Hispanics (P2+) tuned-in to the network for the Games. The 2014 Central American and Caribbean Games were held in Veracruz, Mexico from November 14 to November 30th. Throughout the course of the event, ESPN Deportes was the highest-rated and most-watched Spanish-language sports network among Central American and Caribbean Households for both total day and primetime. The network also continues to rank as the most-watched Spanish-language sports network among Hispanics Households post the 2014 FIFA World Cup final. The telecast on November 28 featuring the Mens Soccer Final between Mexico and Venezuela was the most-watched Central American Games telecast ever on the network delivering an average of 125,000 Hispanic Viewers (P2+); at its peak time, the match delivered 212,000 Hispanic Viewers (P2+). As the network continues to experience year-over-year growth, the success of the Central American and Caribbean Games sets the stage for ESPNs exclusive coverage of the XVII Pan American Games Toronto 2015 taking place July 10-26.
