U.S. HISPANIC
Azteca presented in Mexico City the new season of the show Sexos En Guerra
Maribel Ramos-Weiner| 18 de septiembre de 2014
Carlos Saco es el productor y creador del formato Sexos en guerra que ahora retoma Azteca
Eight years after its premiere in Mexico, Azteca presented in Mexico City the new season of the show Sexos En Guerra, created and produced by Carlos Sacco. The show is hosted by Karla Díaz and Carlos Marmen and will premiere September 21st at 8pm on El Trece.Eight years have gone by and there is a new generation that does not know the show. We have new games and others that already proved successful, and we continue that battle between men and women. Its hard to maintain this format, and thats why we must create new situations. We currently have 16 games on each episode, adding up to more than 60 every month, said Sacco.According to Roberto Romagnoli, VP of Entertainment and Production, airing this format on Sundays primetime, follows the strategy of the channel of offering differentiated entertainment, and is an opportunity for the brands to have a greater presence on TV.We want to offer something different to the audience. Its always good to give viewers options by presenting different content. The benefit for the TV industry is that were always generating new products or refreshing old ones. The advertisers response has been good and were convinced that as the program grows, more products will be integrated, which is the current trend in TV, added Romagnoli.Carlos Sacco has produced the format in Venezuela, Puerto Rico and Mexico.
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