U.S. HISPANIC
beIN SPORT launches Ad Sales media buying with international rep firm IMS
Maribel Ramos-Weiner| 12 de diciembre de 2013
beIN SPORT is offering national TV advertising and sponsorship avails with its newly signed national rep firm, IMS to offer media buying and planning opportunities on its action-packed beIN SPORT and beIN SPORT en Español TV networks as well as beIN SPORT Play, the TV everywhere solution for its authenticated U.S. subscribers. IMS is introducing a beIN SPORT dedicated sales force in the major advertising markets in the U.S.”Both beIN SPORT and beIN SPORT en Español have become a primary TV destination for the most passionate of fans with its thousands of hours of live and exclusive coverage of international superstars and competitions from around the globe. Our partnership with IMS will allow sponsors and advertisers to directly align with some of the most sought after premium TV sports properties and competitions in the world,” said Yousef Al-Obaidly, managing director of beIN SPORT. “Our experience in growing top global digital brands and working with media agencies in territories around the globe coupled with beIN SPORT’s content and passionate audience makes this marketing opportunity a one-two punch for advertisers. We’re looking forward to this unique partnership with the network, and to customizing a well-rounded approach for brands that want to take advantage of this new opportunity to reach potential buyers,” said Gastón Taratuta, CEO, founder & partner of IMS.
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