U.S. HISPANIC
beIN SPORTS: La Liga exceeds Premiere League, Liga MX and MLS in audience in the US
Maribel Ramos-Weiner| 18 de septiembre de 2015
beIN SPORTS, which has already been in the US for three years, is mainly focused on its programming La Liga in Spanish, whose broadcast rights they have recently renewed for several years more. Antonio Briceño, deputy managing director of beIN SPORTS told PRODU that La Liga has more audience than broadcasts from other leagues such as Premiere League, La Liga MX and Major League Soccer (MLS).La Liga is above the index that other properties have, according to the Nielsen report. For us this has been extremely pleasant, and that is why La Liga is the core of beIN SPORTS programming and will continue to be in the following years. When we analyze La Liga´s rating versus the properties other channels have even though they have greater distribution- our numbers are better. For Hispanics in the US soccer is number one, and for that Hispanic, La Liga is the main thing, expressed Briceño.For his part, Javier Tebas, presidente of La Liga, stated that beIN SPORTS is a strategic partner worldwide. The way beIN SPORTS treats La Liga is very good and is within what we want for our product to grow. Our expectations with beIN SPORTS is to grow with them.Something new we are doing is expanding The Locker Room our soccer analysis program- to Fridays on prime time. We are also working on new original programming to increase this important property that is La Liga, added Briceño.
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