U.S. HISPANIC
Big Vida Entertainment: U.S. production market lives an interesting moment
Maribel Ramos-Weiner| 28 de agosto de 2014
With only 18 months in business, production house Big Vida Entertainment (Burbank, California) currently has two large projects in the U.S.: the production of this years edition of NCLR (National Council of La Raza) Alma Awards for channels MSNBC and mun2, and the reality show Cutting Crew (8×60) for El Rey Network.Former mun2 executive Flavio Morales, EVP of Big Vida Entertainment, told PRODU the U.S. production market is living a very interesting moment with Hispanic shows.Anglo channels are focused on finding Hispanic characters and personalities. I think Spanish-language channels must not lose the ground gained in the area of reality shows. We need more original realities in Spanish, added Morales.This would be the second edition of the NCLR Alma Awards produced by Big Vida Entertainment. This years show will air on MSNBC and mun2 on October 10th at 10pm. Eva Longoria and Mario López will host it.In regards to Cutting Crew, Big Vida Entertainment presented the idea for this reality show to renowned director Robert Rodríguez, who founded the channel El Rey Network. According to Morales, Cutting Crew is a reality about the interaction of different cultures at a hair salon in Lancaster, Pennsylvania, a town with a very diverse population: Hispanic-Americans and Amish. The owner of the salon is from Ghana and the hair dressers are Hispanic from several different origins, he added.
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