U.S. HISPANIC
Blim TV: We are the only digital platform in Mexico that includes live channels and SVOD
Maribel Ramos-Weiner| 6 de septiembre de 2019
Vanessa Rosas BlimTV
Vanessa Rosas, director of Blim TV, assured that Blim is now Blim TV as part of its evolution, which additionally includes a renewed offer of video content on-demand, 30 channels live, including open and pay-TV.
In the relaunch of the platform, the executive assured that the evolution is due to a deep audience study, including their consumption habits, that reveal they want to watch the video in different places and devices. “It is a windowing strategy. We will include signals such as Las Estrellas, Canal 5 and also Telemundo, Univision, and Atresmedia, among others, as well as sports. The best thing is that we will maintain the price of 109 pesos per month”.
In her presentation, Rosas included data such as that around 70% of the world audience consume television and video on smartphones. VOD consumption on Televisa’s digital windows has grown 34% since last year, according to Google Analytics. Additionally, she mentioned that in 2020, youngsters between 16 and 19 will consume more than 25 hours of video on demand.
Regarding video content consumption at Televisa, from January to July 2019, on the YouTube channels, they have had 2.3 billion hours viewed. On Facebook, 26.8 billion views in the same period or 126 million views per day. On their sites, consumption of video on demand grows 34% each year.
As for the new original production exclusive for Blim TV, she said that in 2020 they will resume it and meanwhile will continue feeding the catalog with more content in Spanish, not only from Televisa, but from different studios.
Blim TV is available on iOS, Android, Xbox, Samsung TV, Sony TV, and PS4 devices, among others, subscribing on www.blim.tv, downloading the app in the iOS and Android stores.
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