U.S. HISPANIC
Bonsai3: ZooMoo’s main feature is its two-screen strategy
Nastascha Contreras| 14 de agosto de 2015
The production company Bonsai3 is in charge of marketing the channel ZooMoo, which, since July is available in Mexico through Sky. In an interview with PRODU, Álvaro Krupkin, an executive producer at the company, assured that one of the channel´s greatest advanteges is its two-screen strategy. “ZooMoo is one of our clients. It is an international channel for preschool children that is present Mexico and Latin America. We offer marketing, creativity and design services at an international scale. The channel´s main feature is its two-screen strategy: aside from the TV screen, it has a free application, which offers auditive material in alignment with the program. There is no other channel that has these two simultaneous components”, he mentioned. The producer announced that they are aiming to expand the signal to other countries in Europe and Asia: “Content is being developed constantly in the Australia production center, but it is channel model that can easily be extended to other territories, due to the feasibility of dubbing it into any language. It is a unique product that combines entertainment with education and interaction”.Finally, he said that ZooMoo has a group of educators and developers with educational and entertaining techniques, together with puppets that present the content. And they have HD images from library of linear channels such as National Geographic.
