U.S. HISPANIC
Castalia: Pay-TV won´t disappear
Maribel Ramos-Weiner| 27 de septiembre de 2019
Miguel Torres Castalia
Pay-TV is not going to disappear, stated Miguel Torres-Bohl, VP, Sales, and Marketing in Latin America at Castalia Communications. “There are different ways to watch television now and content is always going to be king. If you have good content, you will persist and continue in this business.”
In Castalia, they have vast experience in the topic the company was founded in 1991 by Luis Torres-Bohl and since then, it is in charge of developing communication media. They currently represent channels like Smithsonian Channel and BBC World News. “For 20 years we have represented BBC World News and today it continues to be a reference, a news icon”.
According to Torres-Bohl this is a period of great competition, that in turn brings many opportunities, but never the end of TV. “When they were launching pay-TV, they said it was the end of cinema. Did it end? No, on the contrary. When they launched air TV channels, they said radio was over, was it over? What can change is the advertising pie.”
The executive believes operators have transformed lately to adapt to new platforms. “They are taking off channels that have no audience and are not adding so many channels to their offer. The focus now is on OTT, on streaming”.
