U.S. HISPANIC
Chris Knight from Gusto TV: After conquering 160 countries, our new bet is the US Hispanic market
Maribel Ramos-Weiner| 15 de septiembre de 2023
Panel Content For Special Audience Segments
Chris Knight, CEO and president of Gusto TV, announced they will produce original content in Spanish. Knight, who participated in the panel Content for Special Audience Segments, recalled that Gusto TV was launched in 2013 and is available in 160 countries worldwide; it is a company covering the entire content production chain, and its new bet is the US Hispanic market.
The panel also included Óscar Ramos, Senior Director II of ESPN Digital Content and ESPN Deportes; JC Sánchez, founder and CEO of Family Playland, and Doris Vogelmann, VP of Programming and Operations at Vme Media Inc. Court Stroud, Adjunct of NYU, was the moderator.
Family Playland is also starting in the Hispanic market. Sánchez highlighted that the channel’s target is 300%: 100% children, 100% Americans and 100% Latinos. He added they are not yet producing originals, but their great tool is content curation.
Knight mentioned that Gusto TV is described as a “sticky” channel. “Only on Samsung TV, the channel has an average consumption time of 170 minutes.”
Ramos noted that both English and Spanish are crucial to reach US Hispanics. “Spanish is just one piece of our strategy to reach Latinos,” he said. He recalled that the digital side of ESPN Deportes is already 26 years old while the linear channel is about to celebrate 20 years.
Vogelmann at Vme said that storytelling is the way to connect with audiences and that one of his priorities is to find the perfect place for his viewers.
