U.S. HISPANIC
CNN en Español and CNN Latino celebrate first upfront together and announce new affiliate stations and a star-studded road show
Maribel Ramos-Weiner| 7 de mayo de 2013
Cynthia Hudson announced that CNN Latino is expanding to Salt Lake City
Cynthia Hudson, senior VP and general manager of CNN en Español and CNN Latino, opened the first upfront of U.S. free-TV channel CNN Latino, and announced new affiliate stations, a programming road show with its stars, and reported sustained growth in advertising sales.In front of a large audience of advertisers and ad agencies, Hudson emphasized the two channels complement each other: CNN en Español for Latin America and CNN Latino for the Hispanic market in the U.S.Both channels carry a lot of passion, and both are making a difference for Spanish-speaking audiences in the U.S. and around the world, she said.Hudson took some time to talk to PRODU, pointing out CNN Latinos first months showed a better than expected performance in Los Angeles. She added that this success might help the channel become a national network, as dictated by Nielsens standards, earlier than original projections of 2015.CNN Latino has been extremely well received by our Hispanic audience. We have an alternative product that our market deserves. Were excited because today we add an affiliate such as Salt Lake City, said Hudson. To date, the channel is distributed in six markets in only four months.She pointed out two other topics: first, her green dress the same color she wore last year, and the color she will continue to wear in future upfronts; the color of the money advertisers are pouring into the channels. Second, she made reference to the tall building where the upfront took place and the spectacular view of New York City. We will continue this trend, finding spaces where we can see New York from up high, she said.
