U.S. HISPANIC
Combate Americas announced new key leadership
Maribel Ramos-Weiner| 15 de enero de 2019
Rosa Gomez
Combate Americas announced key appointments to its leadership team today. Billy Sanez joins Combate Americas as SVP of Marketing, and Rosa Gómez is named director, Digital and Social Media.
Sanez will oversee brand development and integrated marketing communications. He will be based in Dallas, Texas. Gómez will oversee digital content and advertising and will lead the overall athlete social media influencer strategy. She will be based in Los Angeles. Both will report to Jacqueline Hernández, president of Combate Americas.
“I am thrilled to have Billy and Rosa join the Combate Americas team as key leaders in such a pivotal time for our fast-growing organization where we are expanding not only across all platforms but globally across languages. Billy has a keen ability to use his vast multi-disciplined marketing and digital skills to find innovative ways to speak to our core consumers, Combate’s Superfanáticos. Rosa brings a wealth of knowledge and expertise, which will better position us to leverage our assets on all of our digital platforms,” said Hernández.
