U.S. HISPANIC
DramaFever: The OTT platform DramaFever has increased its audience in Latin America by 250%
Maribel Ramos-Weiner| 23 de marzo de 2016
{DramaFever;www.dramafever.com} started as a destination for fans of Korean dramas in the US and has rapidly become a leading digital OTT network for international TV series, films and concerts.DramaFever has a selection of premium series and films from the 70 main TV stations and studios from some 12 countries in Asia and Europe towards America, with a growing library of more than 700 titles and 15 thousand episodes. DramaFever started to focus on Latin America in mid 2013, when we saw that the interest for our content increased on a par with digital space. The combination of both things led us to a successful launching and sustained growth that continues until now, explained to PRODU, Carlos España, Chief for Latin America at DramaFever.DramaFever has increased its audience in Latin America by 250% by going from 80 million to 280 million minutes viewed per month (from January to December 2015). Regarding the most sought-after contents, Spain says that Korean content is the leader in the entire region with users that also enjoy classics of Japanese entertainment and more recently, Chinese quality dramas they have on the site. The increasing popularity of Korean pop music helps users in the crossover to Asian dramas. We differ from other Korean content providers in the region because we offer high quality and professional subtitles in Spanish and Portuguese, he said.
