U.S. HISPANIC
ESPN’s telecast of the 2017 T-Mobile Home Run Derby earns largest Hispanic audience ever
Maribel Ramos-Weiner| 13 de julio de 2017
The telecast averaged a total live Hispanic audience of 1.09 million viewers across ESPN, ESPN2 and ESPN Deportes combined
ESPN’s English and Spanish-language telecast of the 2017 T-Mobile Home Run Derby achieved the largest Hispanic audience for the event ever.
The telecast averaged 1.09 million Hispanic viewers across ESPN, ESPN2 (Spanish-language simulcast) and ESPN Deportes combined. Telecast of the 2017 T-Mobile Home Run Derby on ESPN, ESPN2 (Spanish-language simulcast) and ESPN Deportes helped ESPN end the night as the most-watched English and Spanish-language sports cable network among Hispanics P2+.
ESPN’s English-language coverage of the 2017 T-Mobile Home Run Derby earned a 3.61 Hispanic household rating , the highest Hispanic audience for the event on ESPN since 2009.
The 2017 T-Mobile Home Run Derby on ESPN, ESPN2 and ESPN Deportes was the most-watched Major League Baseball event among Hispanics, dating back to 1998.
On ESPN Deportes, the 2017 T-Mobile Home Run Derby delivered a 0.56 % Hispanic Household rating, up 33% from 2016
As part of its efforts to better serve Hispanic fans, ESPN featured comprehensive coverage of the game in English and Spanish. Coverage was highlighted by a Spanish-language simulcast on ESPN2, interviews by ESPN’s bilingual reporters in both languages, and special content from Béisbol Experience, a comprehensive, dual-language editorial initiative, announced earlier this year which explores the important and complex questions of what it means to be a Latino player today in Major League Baseball.
This year, MLB All-Stars festivities featured the participation of 21 Latino Major Leaguers, highlighted by the league’s celebration of the best Latin American-born baseball players prior to the 88th All-Star Game.
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