U.S. HISPANIC
FOX Life: Escuela para Maridos will also be developed in Mexico and Colombia
Maribel Ramos-Weiner| 23 de abril de 2015
Escuela para Maridos (10×60′), the original FOX Life format launched in Latin America last Thursday 9th, and in Hispanic US Thursday 16th, is a creation of the channel’s Argentinean Development team.”It is an ambitious, daring and bold program”, stated Mariana Pérez, senior Production and Programming VP at FOX Life. She also announced that the program will have a second season and that they will develop the franchise in Colombia and Mexico.On the other hand, she indicated that they spent six months interviewing nearly a thousand people to choose eight men that would represent different stereotypes (chauvinist, womanizer, untidy, etc.). Together with their respective wives, they face -week to week- different theoretic, practical and evaluative stages to recover the couple´s harmony.”With Escuela para Maridos we are also innovating in the mechanism to integrate brands in our contents. It is a format that allows for a great deal of product placement and brand activation”, indicated Édgar Spielmann, executive VP and COO at FIC LatAm.With no background in Latin America, Escuela para Maridos is headed by the Puerto Rican sexologist Alessandra Rampolla and the Argentinean journalist Alejandro Fantino, together with the actress and columnist Julieta “Cayetina” Cajg.
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