U.S. HISPANIC
FOX: We migrated FOX Play to an OTT format in which original production will be the main differentiator
Maribel Ramos-Weiner| 14 de julio de 2017
Federico Alamán, SVP and general manager of FOX in Mexico
The second edition of Convergencia Show MX began. José Guadalupe Zuno, President of the Asociación de Telecomunicaciones Independientes de México (ATIM); Roy Salazar, President of the Federación de Asociaciones de Telecomunicaciones de Mesoamérica and María Elena Estavillo, commissioned from the Instituto Federal de Telecomunicaciones, were in charge of the inaugural event, and assured the importance of holding this event in a business center and a project launching space for participants.
According to Salomón Padilla, VP of ATIM, this year, the fair managed to exceed in 50% the size of the exhibition, compared to 2016, and more than 2 thousand people registered and attended the event. There, they announced the launch of the channel Xti TV, created by the Association, which will reflect Mexico´s diversity and integrate all the regions of the country.
The most outstanding announcements of the first day included the launch of a new FOZ OTT platform that will gather the content of all the group´s signals, in the aim to generate original content that will complement and be differentiated from the existing market offer.
“We are migrating FOX Play to an OTT format, available through Claro Video. This broadens and massifies content consumption, and allows us to move towards functionality and portability. Original productions will be part of this platform as the main differentiator, and they will be made by Estudios Teleméxico,” ended Federico Alamán, Senior VP and General Manager of FOX International Channels in Mexico.
