U.S. HISPANIC
Imagen TV: Oye Al Chef is an example of disruptive co-productions
Maribel Ramos-Weiner| 1 de mayo de 2018
Juan Pablo Matarredona
Oye Al Chef, conducted by Carlos Arenas, is a cooking co-production between Imagen Televisión and Discovery Home & Health, that will have its debut in May on both screens, and the Mexican version of the Canadian format of Chef your ear.
“At Imagen, we are proud to make this format with a partner that is so akin to us in values, as Discovery is. This new production strengthens our commitment to the audience to offer programs with a fresher, disruptive and attractive twist for the whole family,” mentioned Juan Pablo Matarredona, Entertainment director at Imagen Televisión.
Under the production of Litopos, Oye Al Chef is a concept in which two professional chefs, not present in the kitchen, must prepare, cook and present a dish with gourmet quality, competing against the clock, through a rookie participant they will give instructions to form an audio and video cabin. In the end, each dish will be evaluated by a select group of judges.
According to Jorge Murillo, Advertising Sales VP at Discovery Networks Mexico, this is the first time that a format allows “both creative teams to develop proposals for our clients, both in open and in pay TV, the digital platform of each one, and the guarantee of a format that connects with different audience groups.”
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